Fresh breakfast and lunch in a real lunchbox. At your door before 7am. Their name on it. — that's it. that's the whole thing.
No card to try · Pause anytime · Serving 10 Dubai areas, growing
Not a Tuesday delivery with five sad cold boxes for the week. Today's box, made today, at your door today. Sun through Thu. Before 7am.
five different boxes — same Club, same kid, no repeats →
A real lunchbox. Bento-style, insulated, sealed, named. Made fresh that morning in our Al Quoz kitchen. Never frozen. Never reheated.
Built around your child's age tier and eating style. Nut-free by default. School-safe by design.
You tell us who they are once. Age. Allergies. Foods they love. Foods they don't. We translate that into a plan they'll actually open and eat. — and you can tweak it any week →
Portions, textures and flavours shift with the age. The Club stays.
Mix and match across the week. Switch any time.
Allergies and intolerances. Foods they love (we lean in). Foods they hate (we don't push). School name (so lunch fits the rules). That's it. We do the rest.
Here's exactly what happens between 5am and 3pm on a school day.
Bread proves. Eggs crack. Veggies hit the board. Every box is made fresh that morning — never re-packed, never refrozen.
Boxes are sealed and stacked into refrigerated vans, member-numbered so each one knows which kid it's heading to.
Quietly. The Nom Note tells you what's inside, what allergens, what best-before time. You hand it over, or pop it in their backpack on the way out.
Their name on the front. A Tiny Win note inside. Today's lunch — theirs, named, theirs to enjoy.
Each week earns a new sticker on their Nom Passport. By June, the passport is full. By September, they're asking for next year's.
Probably yes — and if they don't, we adjust. You tell us what they hate, we don't push it. The Picky Eater plan leans heavily on the foods they already trust. We expand gently from there.
Every box has an integrated cold pack and ships in temperature-monitored vans (3–8°C). Best-before time is printed on the Nom Note. The box is built to stay safe until lunch.
Nut-free by default for every box, every day. Tell us about dairy, gluten, egg, sesame — we build around it. Every ingredient is declared on the Nom Note.
Yes. Boxes are built to UAE school food guidelines. We work with families at GEMS, Repton, Dubai British, Kings', DIA, Jumeirah English and more.
Pause. One click. No fee. Restart whenever. We're not Netflix-with-anxiety.
First week is AED 99 with no card. If you don't love it, you walk away. We just want them to taste.
I built Nom Nom Club because every Dubai parent I know — myself included — fights the same battle at 6:45am. What do they eat? Is it enough? Is it safe? Will they actually open it?
So we built the answer: a real kitchen, real food, real lunchbox, every morning. Cooked the way I'd cook for my own kids. Delivered before you've finished your coffee.
If we get it right, your mornings get one less battle. — and your kid gets food they actually want to open.
— GeorgePer child, per school week. Five mornings (Sun–Thu). Breakfast + lunch in every box. Sibling discount auto-applied.
for context → a hot chocolate at the school gate is AED 22. We do breakfast and lunch from AED 35.
Five mornings. Breakfast and lunch. Their name on every box. If you don't love it, walk away — we just want them to taste.
Build your kid's plan →Got you. We'll send the plan + payment link in a minute.